With over 35 years of experience at Hilton, Nasser Mokhtar explains how the relaunch of Egypt’s first DoubleTree by Hilton is reaffirming the brand’s commitment to Sharm El Sheikh and its dynamic hospitality landscape.
What does the relaunch of DoubleTree by Hilton property in Egypt indicate about Hilton’s commitment to the Egyptian market?
As the GM of DoubleTree by Hilton Sharm El Sheikh, I confidently say this renovation marks a major milestone. Furthermore, this renovation introduces a new standard of service and values to the evolving hospitality landscape in Sharm El Sheikh. From our side, we proudly contribute to the city’s hospitality scene by offering a refreshed, thoughtfully designed resort experience. Moreover, our approach to sustainability and culture plays a strategic role in creating lasting value beyond mere guest comfort. For example, we source fresh ingredients from Sinai-based farms supports local communities and strengthens our commitment to sustainable hospitality practices. Additionally, we showcase handmade artwork created through partnerships with local NGOs ensures guests experience a place rooted in culture and purpose.
How does the renovated DoubleTree Sharm El Sheikh reflect shifting travel preferences among domestic and international guests in Egypt’s Red Sea market?
The renovation of DoubleTree by Hilton Sharm El Sheikh was guided by understanding today’s travel market’s shifting dynamics. Moreover, personalization, flexibility, and meaningful experiences remain central factors influencing guests’ decisions across the global travel industry today.As travel rebounds, we’ve observed a growing demand for destinations offering connection, authenticity, and more than mere accommodation options. Therefore, our redesigned resort features a dual-structured layout with beachside and mountainside zones meeting diverse guest preferences thoughtfully. Additionally, we diversified accommodation with Family Rooms and Romantic Suites tailored to families, couples, solo travelers, and seniors alike. From flexible lodging to thoughtfully curated leisure spaces, the property better serves today’s multi-generational, purpose-driven travelers effectively. So, this holistic transformation reinforces our commitment to advancing Egypt’s tourism goals through experience-rich, globally resonant hospitality offerings.
In your view, what competitive edge does the Sharm El Sheikh hospitality sector hold over other Egyptian resort destinations like Hurghada or Marsa Alam?
I believe that each of Egypt’s coastal destinations holds its own unique charm and appeal. Whether it’s Sharm El Sheikh, Hurghada, Marsa Alam, or beyond, every location offers something special. Here in Sharm El Sheikh, the city of peace, we have hosted multiple international conventions and events over the years. We are fortunate to be located in Sharks Bay, near the renowned Tiran Island, which holds remnants of global naval routes. Consequently, the area is particularly attractive to diving and snorkeling enthusiasts as well as nature lovers. Additionally, the close proximity to Mount Sinai and St. Catherine’s Monastery heritage sites attracts travelers interested in history, faith, and culture.
With 570 rooms, 11 F&B outlets, and a new wellness spa, how does the property contribute to Egypt’s broader vision for luxury and experiential tourism?
We host guests from over 35 different geographic origins on any given night. Each guest finds exactly what they seek in a vacation. The soon-to-open wellness spa is thoughtfully designed to promote rest and rejuvenation, perfectly complementing the resort’s leisure-focused atmosphere. What we deliver isn’t defined by opulence, but by consistency and thoughtful service, ensuring guests leave with meaningful and lasting memories. In that sense, we proudly support the national goal of attracting quality-driven tourism through enriching, reliable, and experience-led hospitality.
