Em sherif’s global burger concept in Beirut
Em Sherif is preparing to introduce Em Sherif Burger, the brand’s first burger concept worldwide. Additionally, the new destination will open soon at Starco in Downtown Beirut, directly facing Em Sherif Deli. This step marks a strategic entry into the fast casual category while maintaining the precision and culinary standards associated with Em Sherif. Furthermore, the concept follows the successful launch of Em Sherif Hummus Bar in London, signaling broader evolution for the brand. This move shows how Lebanese hospitality brands are diversifying to meet changing consumer demand. As a result, industry observers view the launch as proof that homegrown operators can scale into multiple segments while preserving authentic identity.
Em Sherif culinary destination in Dbayeh
Em Sherif has also revealed its largest development yet, a 3,500-square-meter culinary destination opening in Dbayeh in Summer 2026. Moreover, this ambitious destination showcases long-term investment in Lebanon’s hospitality sector and highlights the brand’s confidence in the local market. The new destination will gather more than one Em Sherif concept. Additionally, the walkable place will blend tradition with modern experiences to create an immersive culinary and lifestyle hub. The goal is to attract families, travelers and food lovers seeking refined Lebanese culture. While many operators look internationally, Em Sherif is reinforcing its commitment to Lebanon through large-scale investment that supports future industry growth. Em Sherif Dbayeh is expected to boost tourism appeal, generate jobs and set a new regional benchmark for destination dining.
Once complete, the culinary destination will stand as a flagship attraction redefining Lebanon’s dining scene. With the upcoming burger launch and the landmark Dbayeh project, Em Sherif is shaping the next chapter of Lebanese hospitality through innovation and expansion.
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About author
Rita Ghantous
Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.
