Inside Import Export Beirut with Touffic Bou Farah

Inside Import Export Beirut with Touffic Bou Farah

Touffic Bou Farah, partner at Import Expor

Touffic Bou Farah, partner at Import Export, takes us on an exclusive tour of the café trottoir in Beirut’s fashionable Gemmayze neighborhood that’s offering guests an immersive experience.

What inspired you to open Import Export Beirut?

Import Export combines three distinct concepts in one exceptional venue: a wine bar that also functions as a wine boutique, a deli and a coffee bar. Together, these elements create a comprehensive and immersive experience all under one roof.

A highlight of Import Export is the café trottoir, an ideal summer spot with outdoor seating for enjoying warm days and evenings. Moreover, it offers a serene atmosphere. Furthermore, the main inspiration behind our concept stems from addressing the city’s demand for an exceptional culinary experience. This involves integrating gourmet food with the finest selections of local and imported wines.

Lastly, this innovative approach marks a new milestone in the F&B industry, promising a unique dining and shopping experience. Furthermore, Import Export’s shop and deli showcase predominantly imported products, catering to both individual clients and corporate events.

What differentiates your concept from others in Beirut?

The integration of these three concepts into one, along with our café trottoir, sets us apart. We take particular pride in selecting high-quality products designed to offer exquisite taste, prepared and presented using fresh, rare and original ingredients.

What experiences can guests look forward to and what feedback have you received?

A full experience. The feedback has been great so far, and we are thankful for the support and the outcome. We promise to keep raising the bar to guarantee utmost satisfaction at all times.

What are your future plans?    

We are expanding our services to include event catering and will soon launch a delivery service. Additionally, we will be offering other beverages, such as wine and cocktails, alongside food catering for weddings.


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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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