Destination AlUla with Mootaz Soliman, general manager of Banyan Tree AlUla

Destination AlUla with Mootaz Soliman, general manager of Banyan Tree AlUla

Mootaz Soliman, general manager of Banyan Tree AlUla

Having spent the last 20 years in hospitality, Mootaz Soliman has significant experience in what it takes to lead a team. Here, he tells us about AlUla’s development as a tourist destination and what is being offered by Banyan Tree AlUla, where he is general manager.

In your opinion, what makes AlUla’s hospitality market unique?

 AlUla’s hospitality market stands out due to its unique blend of rich cultural heritage and several distinct factors. Its historical significance is undeniable; AlUla is home to numerous ancient sites, including Al Hegra, a UNESCO World Heritage site. Moreover, Al Hegra offers a rich history that attracts travelers from around the world. The breathtaking desert landscapes and rock formations provide a scenic backdrop.

Moreover, AlUla is heavily focused on sustainable tourism, committed to preserving its natural and cultural heritage. This makes it an appealing destination for eco-conscious travelers and offers exclusive experiences, from private tours of archaeological sites to stargazing in the desert. Consequently, these activities cater to diverse interests and ensure memorable visits for all.

Furthermore, guests at Banyan Tree AlUla can enjoy a wide range of accommodation that combines luxury with authenticity. Indeed, each villa showcases local culture and traditions, creating an immersive Arabian experience.

How does Banyan Tree AlUla celebrate local culture and contribute to the city’s growth story?

Banyan Tree AlUla incorporates traditional Arabian design elements and local materials into its architecture, creating an authentic experience for guests. Additionally, it collaborates with local artisans and suppliers, showcasing AlUla’s craftsmanship while providing training and employment opportunities for residents.

Moreover, Banyan Tree AlUla ensures a minimal environmental impact that aligns with the region’s commitment to sustainability. It promotes local attractions and encourages guests to explore historical sites and engage in cultural activities.

Furthermore, we offer eco-conscious travelers a responsible travel option. With exclusive experiences such as private tours of ancient sites and stargazing in the desert, we provide unforgettable moments. Additionally, engagement in local cultural activities ensures that Banyan Tree AlUla offers a distinctive and memorable experience.

Our approach truly reflects the spirit of AlUla, blending luxury with authenticity and sustainability.

What are your plans for Banyan Tree AlUla?

Our plans for Banyan Tree AlUla involve enhancing luxury offerings, expanding cultural experiences and strengthening our sustainability efforts. Additionally, we are developing high-end amenities alongside personalized services to elevate the guest experience.

Moreover, we plan to introduce new cultural programs and events that showcase AlUla’s heritage, allowing guests to immerse themselves in the local culture. We also aim to continue supporting the local community. These partnerships will provide more opportunities for artisans to share their crafts with our guests. On the sustainability front, we are implementing advanced eco-friendly technologies and practices.

These efforts aim to minimize our environmental footprint and preserve AlUla’s natural beauty. These initiatives aim to make Banyan Tree AlUla a model of luxury, cultural enrichment, and environmental stewardship.

Ultimately, we ensure a unique and meaningful stay for all our guests through these comprehensive plans.


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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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