Navigating KSA’s digital culinary frontier

Navigating KSA’s digital culinary frontier


Saudi Arabia’s food and beverage sector continues its dynamic evolution. Naji Haddad, general manager of Deliverect MENA, offers a guided exploration of the intersection between technology and gastronomy.

Deliverect’s groundbreaking study provides valuable insights into the four Ds of digital success.” The restaurant landscape in Saudi Arabia is undergoing a digital revolution, and so we delve into how these four pillars – discover, deliver, delight and drive – are intricately shaping the industry’s trajectory.

Embracing robotics and technology in dining

The study revealed that 66 percent of Saudi consumers are comfortable with robots handling food preparation. Additionally, 72 percent endorse their use of the service. This signals a transformative era for Saudi dining experiences.

Navigating the digital discovery landscape

Saudis leverage Google Search (34 percent), food delivery apps (56 percent) and social media platforms (29 percent) to explore new dining horizons. Therefore, there is a need for restaurants to optimize their online presence to align with these evolving consumer habits.

Decoding restaurant choices

Menu variety (94 percent), affordability (95 percent) and stringent health and safety standards (93 percent) significantly influence restaurant selections. Thus, restaurants in Saudi Arabia need to tailor their offerings to harmonize with these consumer expectations.

Seamless digital experience

Around 38 percent of KSA customers prefer using delivery apps mainly for their ease of use. Furthermore, they favor it for access to reviews (52 percent) and premium features (35 percent).

The human touch

Maintaining a human touch remains paramount with friendly staff (24 percent), fast delivery (40 percent), and reliable service (21 percent).

Digitization imperative

The digitization imperative unfolds in KSA, with 35 percent prioritizing menu details and 43 percent valuing easy-to-use navigation in online ordering.

In conclusion, Saudi Arabia’s food and beverage sector is undergoing a digital revolution, blending technology seamlessly with gastronomy. Deliverect’s study emphasizes the four Ds of digital success, shaping the industry’s trajectory. Furthermore, the integration of robotics is transforming dining experiences, endorsed by a majority of consumers. As Saudi diners explore new horizons digitally, restaurants must optimize their online presence. Menu variety, affordability and health standards significantly influence choices, highlighting the need for tailored offerings. Additionally, digital experiences, including delivery apps and online ordering, gain popularity while maintaining a human touch remains crucial. Digitization prioritizes menus and user-friendly navigation, shaping a future where technology and human-centric elements redefine Saudi Arabia’s culinary landscape.


Naji Haddad, Middle East General Manager, Deliverect (1)

Naji Haddad,
General manager of Deliverect MENA

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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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