Charting KSA investment with Sultan Bader Al-Otaibi

Charting KSA investment with Sultan Bader Al-Otaibi

A visionary leader and catalyst for innovation in the hospitality sector, Sultan Bader Al-Otaibi, CEO of Taiba Investments, passionately explains why KSA is the optimal investment destination.

In your opinion, which country in the Middle East is most interesting in terms of investment?

Saudi Arabia emerges as the premier destination for tourism investment in the Middle East, primarily owing to its strategic Vision 2030 goals. The kingdom is making significant strides in enhancing its tourism infrastructure, aiming to diversify its economy and reduce oil dependency. Saudi Arabia is enriching its cultural, leisure and religious tourism, actively developing new attractions and enhancing existing ones for visitors. Moreover, the country is working on creating state-of-the-art luxury resorts, expanding historical and cultural sites and improving pilgrimage experiences. Furthermore, these developments, supported by favorable investment policies and visa reforms,  are positioning Saudi Arabia as an attractive and dynamic market for tourism investors.

How can investors capitalize on opportunities in the Middle East?

This requires aligning investments with the region’s vision and market demands effectively. Furthermore, investors should pinpoint distinctive tourism niches, meeting diverse visitor interests, including cultural heritage, eco-tourism, and luxury travel experiences. Engaging with local communities and stakeholders is key to navigating the market and ensuring projects are culturally and environmentally sensitive. Additionally, leveraging digital innovation to enhance the tourist experience and operational efficiency is critical. Moreover, prioritizing sustainable practices in investment strategies aligns with regional goals, ensuring the long-term appeal and viability of tourism ventures.

What role does investment play in Saudi Vision 2030?

Investment is a fundamental component of Saudi Vision 2030’s strategy to transform the kingdom into a leading global tourism destination. Additionally, the vision sets ambitious targets for the tourism sector, aiming to attract millions annually through a diverse range of attractions. Furthermore, investments channel into comprehensive infrastructure projects — enhancing connectivity, constructing world-class resorts and preserving/promoting cultural heritage sites — for holistic tourism development. These efforts aim to enhance the tourism sector’s economic contribution, create employment opportunities and foster regional development for comprehensive socio-economic progress. By fostering both local and international investments, Saudi Arabia positions itself as a vibrant global destination, significantly contributing to Vision 2030’s “Quality-of-Life Program.”


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In the lead up to the Future Hospitality Summit Saudi Arabia, taking place in Riyadh from 29 April to 1 May,  Sultan Bader Al-Otaibi who will be one of the distinguished speakers at the event

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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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