Aleph Hospitality has announced a new hospitality milestone after securing the Tapestry Collection by Hilton for Dammam. The upcoming 84-key hotel will be developed in Dammam, Saudi Arabia and owned by AREA Investment and Real Estate.
This signing represents Aleph Hospitality third Tapestry Collection by Hilton property under management within the kingdom hospitality landscape. Moreover, the agreement further reinforces Aleph Hospitality’s strategic partnership with Hilton while expanding its managed portfolio regionally.
Scheduled to open in 2027, the hotel will join Hilton Honors and deliver distinctive boutique hospitality experiences. Furthermore, the property will reflect the Tapestry Collection by Hilton ethos, celebrating cultural authenticity, individuality and deep connections to place. Meanwhile, the hotel will showcase vibrant design concepts and curated experiences inspired by Dammam’s evolving urban and cultural character. Additionally, the development is expected to attract lifestyle-focused travelers seeking locally rooted, yet globally supported hospitality offerings.
Regional tourism growth
AREA Investment and Real Estate views the franchise and management agreements as a milestone supporting long-term tourism investment growth. Additionally, the development underscores the company’s commitment to high-quality hospitality assets aligned with regional economic diversification objectives.
Moreover, the project supports Saudi Arabia’s broader tourism ambitions by strengthening upscale accommodation supply within the Eastern Province.
Dammam’s rising role as a business and leisure gateway
Dammam is becoming increasingly important as a gateway city serving business travelers and leisure visitors, and meeting energy-sector demand. In addition, the hotel will contribute to Eastern Province tourism momentum by introducing lifestyle-driven accommodation options for discerning guests. Furthermore, stakeholders recognize Dammam’s strategic positioning as a growing hub connecting commerce, culture and coastal attractions regionally.
Hilton accelerates lifestyle-brand expansion in Saudi Arabia
Similarly, Hilton emphasized rising demand for lifestyle hotels and reaffirmed its strategy to grow its Saudi Arabia portfolio significantly. Furthermore, Tapestry Collection by Hilton enables independent hotels to access global systems while retaining unique identities and storytelling narratives. Consequently, guests will enjoy one-of-a-kind stays supported by global distribution channels and loyalty benefits recognized worldwide. Carlos Khneisser, chief development officer, MEA, Hilton, voiced his satisfaction at the partnership. He said: “We are delighted to partner with AREA Investment and Real Estate to debut the first Tapestry Collection by Hilton in Dammam, managed by Aleph Hospitality.”
The collaboration signals continued momentum shaping Saudi Arabia’s evolving hospitality landscape through strategic partnerships and destination-focused development.
