Right Farm, a disruptive UAE-based B2B digital platform that sources fresh produce from local and international farms for the food and retail sector, announced it has raised USD 2.8 million in a seed funding round. The raised funds will be used to support Right Farm’s rapid technology development and aggressive growth plans in the region.
DisruptAD, ADQ’s venture platform, and Enhance Ventures, the venture studio for the Middle East, North Africa, Pakistan, Turkey (MENAPT) region, led the seed equity funding round.
Founded in 2021, Right Farm addresses gaps in the fresh produce value chain in the UAE and MENAPT region through the development of technology that optimizes the sourcing and procurement of fresh produce for businesses.
Through an innovative platform, Right Farm’s one-stop shop uses predictive technology that facilitates routing, operations and purchasing, designed to provide a seamless and convenient end-to-end process from farm to table.
The venture provides access to more than 1,000 fruits, vegetables and microgreens, enabling businesses to place orders and receive delivery within 12 hours.
Elie Skaf, co-founder and CEO of Right Farm, said: “The investment from DisruptAD and Enhance Ventures will help accelerate our startup journey and unlock access to ADQ’s growing food and agriculture portfolio. We have established product-market fit and are developing technology to modernize the fresh produce industry to ensure seamless customer experience while maximizing operational efficiency and enabling scale across markets. By closing this funding round, we are confident our business will capture further growth opportunities across different segments of the market as we build a sustainable and commercially viable business.”
With experience in technology startups and the fresh produce sector at companies such as Careem, Noon, Aramex, StarzPlay, Groupon, Hyke, Fresh Fruits Company, Kibson’s and Barakat, Right Farm’s founders includes CEO Elie Skaf, COO Mazen Mourad and CTO Mohammad Abu Ajamieh. The team comprises over 30 members of 13 nationalities, and the company operates from its cold-storage facility in the heart of UAE fruit and vegetable market.