Coffee remains one of the most frequently enjoyed items across hotel outlets. As a result, guests increasingly seek brands they recognize and associate with quality. The We Proudly Serve Starbucks® coffee program offers hotels a solution that combines brand familiarity, operational simplicity and premium quality.
Coffee market growth in MENA
In the MENA region, the F&B segment is projected to reach USD 487 billion by 2032 (Fortune Business Insights, 2025), highlighting its growing role in shaping the guest journey. Consequently, coffee continues to play a central role, as guests expect a high standard every time they order.
Streamlined operations across outlets
Managing service across different hotel outlets can be complex, especially in an industry affected by staff turnover and fluctuating demand. Fortunately, the We Proudly Serve Starbucks® coffee program removes this complexity and enables hotels to focus on service quality. Backed by Nestlé Professional, it provides professional equipment, calibrated recipes, hands-on barista training and regular brand audits. Additionally, a team of 10 on-ground specialists is dedicated to hotels across the region, ensuring that every cup served meets the Starbucks® standard.
Consistent premium coffee
Guests expect more than taste; they expect consistency and premium quality. With the We Proudly Serve Starbucks® coffee program, hotels can deliver the familiar taste that guests love in every outlet every time, whether it’s their favorite Cappuccino or the seasonal excitement of a Toffee Nut Latte.
Ethical sourcing
Today’s travelers value brands that reflect responsibility and purpose. The We Proudly Serve Starbucks® coffee program uses 100-percent Arabica beans ethically sourced through the Starbucks® C.A.F.E. Practices verification program.
Boosting brand recognition and loyalty
Offering Starbucks® coffee is more than a menu addition. It is a partnership that strengthens brand recognition, simplifies operations and enhances the overall guest experience. Guests immediately associate the offering with premium quality, consistency and ethical sourcing.
A smart coffee investment
The We Proudly Serve Starbucks® coffee program is not just about serving coffee. It is a strategic investment in operational efficiency, quality assurance and guest satisfaction.
