Amsa Hospitality on delivering destination awareness
In our conversation with Bandar Abdulmajeed, the chief brand & marketing officer at Amsa Hospitality, we explore how his team introduces lesserknown Saudi destinations to international audiences, balances global brand standards with local identity and mentors the next generation of local marketing talent in hospitality.
Redefining Arabian hospitality for modern times with Amsa Hospitality
Blending tradition with modernity, Amsa Hospitality is redefining Arabian hospitality. The company showcases Saudi culture while driving innovation and sustainable growth in the tourism sector. With Muin Serhan at the helm as CEO, Amsa Hospitality is propelling business growth further.
10 minutes with Denis Sorin the Arabian hallmark maker
Denis Sorin, the president of Amsa Hospitality, is more than a hotelier. As an entrepreneur and advocate of Arabian hospitality, he tells us about his vision and aspirations for KSA.
