Driving hospitality forward with Dr. Abed Al Razzaq Arabiyat
Dr. Abed Al Razzaq Arabiyat, managing director of the Jordan Tourism Board (JTB), has been instrumental in shaping the country’s tourism strategy and global positioning. Under his leadership, JTB has embraced innovation, digital transformation and sustainability to strengthen Jordan’s appeal across international markets. In this exclusive interview, he shares how the board is driving growth, building partnerships and positioning Jordan as a leading destination for the future.
Jordan’s hospitality sector strengthens amid rising tourism
Tourism revenues in Jordan increased by 11.9 percent during the first half of 2025, demonstrating strong sector rebound. According to the Central Bank of Jordan, this growth confirms Jordan’s appeal as a premier travel destination.