The hidden logic of roasting

The hidden logic of roasting

It may be a simple pleasure to coffee lovers, but behind every carefully crafted cup lies a precise science. As MENA’s specialty coffee scene expands, understanding the principles of roasting is becoming critical. Saeed AbdiNasab, coffee teacher and instructor, shares what every roaster needs to know, from heat transfer to energy delivery.

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Why choosing the right coffee for your coffee shop really matters

Why choosing the right coffee for your coffee shop really matters

Change is underway in the world of specialty coffee and café owners have the opportunity to be part of this seismic shift. Saeed Abdinasab, coffee teacher and instructor, explains why the coffee you opt to serve in your shop should be rooted not only in flavor, but also in a set of values that you’re proud

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