Cider on the rise
Cider has evolved from its humble beginnings to become one of the fastest-growing markets in the drinks industry. While the road is still long, the possibility of cider firmly establishing itself in the Middle East is undeniable, as Soha Frem, founder of WATA cider, points out.
A taste of the Lebanese terroir with Wata cider
Soha Frem Karam has donned many hats during her career. After studying landscape design and agriculture engineering, she worked for over 15 years in policymaking and development with governmental institutions and UN agencies. However, it was her undying love for Lebanon that encouraged her to address the country’s apple crisis and found WATA Cider in her family’s orchard in Mount Lebanon.
WATA, Lebanon’s innovative apple cider brand
HN talks with Soha Frem, Founder of WATA Cider to learn how and why this young woman quit her job, enrolled in a cider-making program and eventually founded her own brand in 2017.
