Why coffee brands need to tell stories
In a highly competitive environment, coffee brands have to do much more than just sell coffee to achieve success – they have to tell its story. Coffee consultant Cleia Junqueira has the lowdown on how businesses can use the powerful tool of storytelling to create long-lasting connections, stand out from the crowd and generate customer loyalty.
How Gen Z are upending the specialty coffee market
With their preferences for customized, visually attractive, eco-friendly, premium beverages, Gen Z are taking the coffee industry in a totally new direction. Daniel During, principal and managing director at Thomas Klein International, considers the profound impact of Gen Z’s coffee habits on the broader industry and warns against overlooking them.
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