The sweet taste of success with BanoPuratos

The sweet taste of success with BanoPuratos

Serine Jaroudi, regional marketing manager of BanoPuratos Middle East, discusses the road to success, future products and gives us a sneak peek into the latest sustainable products by Belcolade.

What is behind the success of BanoPuratos?
Over the years, BanoPuratos has been driven by trust within its community and by passion for innovation. Since we are the go-to company, we turn market trends, technologies and experiences into business opportunities.

What can you tell us about the latest sustainable Belcolade products?
At Belcolade, we are building a truly sustainable future for cocoa, defined by the Cacao-Trac program, with a game-changing strategy that focuses on tastier chocolate and better value for all, from farmers to consumers. Our exceptional fermentation expertise, with an unparalleled international network of post-harvest centers, is key to creating superior chocolate.

If you were to invite chefs to try Belcolade products, what would you say?
Belcolade, the real Belgian chocolate, has the ability to delight chocolate experts, offering the world’s chocolatiers, pastry chefs and bakers a wide range of premium chocolate to inspire them.

Do you have any upcoming projects?
Thanks to BanoPuratos’ 100 years of experience in developing products suited to the local market, as well as its expertise within its UAE, we will be releasing innovative products for the region.

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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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