What can you tell us about The Lab Holding?
The Lab Holding is a start-up studio based in Dubai. Other than 3Fils, we also operate BRIX, a homegrown dessert bar that creates innovative and premium quality desserts through a storytelling-driven experience called the BRIXjourney. We also operate Meelz, a chef-powered marketplace, Lmmaa (event planning) and Resto Guru, a restaurant customer management system.
Who are the people behind 3Fils?
3Fils is made up of team with a rich and diverse background that’s too long to enumerate. As highlights, to name a few, our Japanese executive chef, Shun Shiroma, hails from the first Michelin-star ramen restaurant in the world and our sous chef, Freddy Mutombo Kazadi, previously worked at Nobu.
In your opinion, what gives 3Fils and your team the winning edge?
We are people-centric; we place huge importance on our casual yet warm, friendly customer service and our high-quality ingredients sourced from countries such as Japan, Australia and Norway.
Do you have any expansion or franchising plans for 3Fils?
We are looking at expanding the 3Fils. However, it is essential to offer the same guest experience and high-quality food wherever we take the brand.
What inspired you to launch a concept like 3Fils?
I am passionate about food and beverage. As an entrepreneur, we decided to open our first restaurant business, 3Fils Restaurant, in 2013. We traveled to over 50 countries and visited hundreds of restaurants to sample countless dishes. I wanted to bring a different concept to the UAE, focusing on quality and fusion. So, we gathered the best ingredients and the best chefs we could find, and 3Fils was born.
What is your motto?
Our slogan is “Making Complex Simple.” The effort and processes behind 3Fils are multilayered, from the food in our kitchen to the marketing and customer service. The complexity behind each department is made simple for our guests.