The event will be held from October 17–21 at Fiera Milano, featuring 1,700 exhibitors from 54 countries, offering a comprehensive view of the latest industry trends.
Hospitality trends
As hospitality experiences continue to evolve, smart automation, AI-driven menus, and a growing focus on sustainability are reshaping expectations. Consumers today demand immersive, multisensory experiences, and businesses are leveraging advanced technologies alongside functional design to meet this demand. These innovations are, in turn, driving substantial market growth across the sector.
Hospitality innovation
Host 2025 will feature over 1,700 exhibitors, including top global brands and promising SMEs, providing a unique platform for professionals. These exhibitors will represent 54 countries, with significant participation from Germany, Spain, France, the United States, and the United Kingdom. Additionally, exhibitors from South America and Southeast Asia will join, reflecting the event’s growing international appeal.
Furthermore, Host 2025 will connect exhibitors with over 700 hosted buyers from approximately 75 countries. This creates significant networking opportunities, particularly for distributors, restaurant owners, and hospitality consultants. This strong international presence highlights the event’s global importance and commitment to fostering cross-border collaboration within the hospitality industry.
Artisan baking
A key focus at Host 2025 will be artisan baking, with the MIPPP zone will be expanded in collaboration with the SIPAN Consortium, showcasing Italy’s top bakery equipment manufacturers. The event will also feature Bakery Square, a dedicated space for workshops, training, and competitions.
The coffee and bar experience
As the demand for premium coffee continues to rise, Host 2025 will feature the SIC (International Coffee Exhibition), which brings together the entire coffee supply chain. Notably, the event will host the prestigious World Barista Championship, where top baristas will compete on a global stage.
Innovation in hospitality sectors
Host 2025 will cover every sector of the hospitality industry. From gelato to pastry, the event will spotlight the latest developments in machinery, ingredients, and accessories. Additionally, the Furnishings-Technology and Tableware zones will emphasize the growing importance of design in hospitality, attracting executives from contract design, food retail, and hospitality sectors.
The Smart Label – Host Innovation Award will also be a key highlight, recognizing outstanding innovations across the hospitality sector. In partnership with POLI.design and ADI (the Association for Industrial Design), this award has become a sought-after accolade.
Masterclasses and competitions
The visitor experience at Host 2025 will be further enriched by an exciting lineup of show-cooking sessions. Both Michelin-starred chefs and emerging culinary talents will demonstrate their skills, offering valuable insights to attendees. Additionally, pizza-making workshops with master chefs will provide engaging, hands-on experiences for visitors. Industry experts will also participate in discussions, offering in-depth knowledge on the latest trends shaping the sector.
Host Arabia
Host Milano is expanding its international reach with Host Arabia. The event will take place from 15-17 December 2025 in Riyadh, Saudi Arabia. Host Arabia will provide networking and innovation opportunities, reinforcing Host Milano’s global presence.
The global hospitality community will come together from 17-21 October 2025 at Fiera Milano, Rho district for Host 2025.
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About author
Rita Ghantous
Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.
