Majid Al Futtaim and I.AM+ partner to introduce AI-powered customer-centric solutions

Majid Al Futtaim and I.AM+ partner to introduce AI-powered customer-centric solutions

Alain Bejjani & will.i.am

Majid Al Futtaim, the leading shopping mall, communities, retail and leisure conglomerate across the Middle East, Africa and Asia with a presence in 20 countries and 14 industries today announced during the World Economic Forum in Davos, its partnership with Los Angeles-based technology company, I.AM+. Founded by innovator and global music artist, will.i.am, the company will offer Majid Al Futtaim its Omega platform, an AI-powered conversational and contextual voice assistant that will enable an entirely new level of experiential retail at various customer touchpoints. The platform will provide cutting-edge technology for developing human-like conversational experiences. The technology will be launched across Majid Al Futtaim’s diverse industries and countries in the Middle East, Africa and Asia. The Accommodation and Retailers Coalition (A.R.C.) will offer a unique, neutral AI-powered voice assistant, launched as part of the partnership. The solution addresses a rising gap between what consumers want from their shopping experience and the level of satisfaction with their experiences across various domains.

Commenting on the partnership CEO at Majid Al Futtaim Holding, Alain Bejjani, said: “Majid Al Futtaim and I.AM+ share a common vision to enhance people’s lives and everyday experiences using the latest technology. Our partnership helps us to tap into the true potential of AI, where Omega will allow us to better understand our customers and introduce the most personalized shopping experience. What you see now is merely a fraction of what is to come as we continue to pursue path-breaking technologies that support our digital transformation agenda across the Middle East, Africa and Asia.”

RELATED CONTENT  Majid Al Futtaim inaugurates its first culinary destination in the UAE

Working together, Majid Al Futtaim and I.AM+ will offer customers first-look access to imminent intelligent consumer devices designed for home automation and control, entertainment and communications that each incorporate the Omega platform.

“I.AM+ is honored to be collaborating with Majid Al Futtaim, a prestigious lifestyle conglomerate that is one of the most important players in consumer retail and leisure experiences,” commented will.i.am, Founder and CEO of I.AM+.

MajidAlFuttaim

I.Am+

 

Add to Favorites
About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

Your email address will not be published. Required fields are marked *