Four Points by Sheraton to become Liberia’s 1st internationally-branded hotel

Four Points by Sheraton to become Liberia’s 1st internationally-branded hotel

Four Points Sheraton will become Liberia’s 1st internationally-branded hotel

Four Points by Sheraton, Liberia

 Aleph Hospitality announced the signing of a franchise agreement with Marriott International for the 1st Four Points by Sheraton hotel in Liberia. In order to ensure optimal exposure, the hotel will be located in the capital, Monrovia. It is Liberia’s most populous city and soon home to the 1st internationally-branded property in the country. Scheduled to open in 2020, it will be managed by Aleph Hospitality under the Four Points Sheraton brand.


To better serve its visitors, the hotel offers 111 stylish rooms, meeting facilities and many F&B outlets. These will feature an all-day-dining venue, a specialty restaurant, a beach and rooftop bar. The hotel will play a vital role in realizing the country’s tourism strategy. This will deliver 15 million international visitors by 2023. Commenting Bani Haddad, MD, Aleph Hospitality said, “The increasing number of international guests will bring stronger demand for international quality accommodation. In turn, we look forward to managing the operations of the hotel to world-class standards.”

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On that note, Sea Suites Hotel LLC owns the property. Aleph Hospitality will operate it under a third-party management model system. To address this issue, the model will deliver superior value for the owner, as well as improves operations. As a result, the system will combine the benefits of an international brand with a highly-focused and personalized management approach. This will be optimized and aligned with the owner’s interests.

Further elaborating that point, Joe Barbar, President of Sea Suites Hotel LLC said, “By appointing Aleph Hospitality to manage our hotel, we have secured two partners. Above all, Aleph will execute a franchise agreement for the Four Points brand, which would not have been possible if we were managing the hotel ourselves. We look forward to the hotel opening and creating history as the first internationally branded hotel in the country.”

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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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