Behind the scenes at 25hours with co-founder Christoph Hoffmann

February 22,2024 0 Rita Ghantous

Christoph Hoffmann, co-founder of 25hours Hotels, gives us the lowdown on his unique brand and how it caters to travelers of all ages.

How does 25hours Hotels maintain a balance between innovation and guest comfort?

The 25hours conceptional approach is based on our claim: you know one, you know none. Furthermore, every hotel we create is based on an individual design concept and tells its own story – uniqueness is key. Moreover, when it comes to design and innovation, we are not fans of any standard.

This also applies to our concept of hospitality. Bluntly speaking, the customer is king but on a different level than the guest may be used to. Furthermore, we leave it up to each employee to decide for themselves how they respond to the guest’s wishes. Additionally, they decide how they communicate with them, as long as it is positive. The aim is to leave the guest with a big smile on their face when they enter and leave the hotel. A bit of rock’n’roll and a bit of anarchy is what makes us happy, and hopefully the guests too.

How do you address the evolving needs and expectations of modern-day travelers?

Whenever we launch new hotels, we come up with things that are fun for us and focus less on guests’ needs. We believe that we have a better understanding of hospitality than most of our guests. We want to surprise them and be pioneers in this field. And above all, we want to create places where people can connect outside of social media. So, whether they’re on a business trip, a digital nomad or a local guest, we aim for genuine connections. Ultimately, we aim to craft spaces where hotels serve as a community platform, providing a source of inspiration and connection to the analog world.

How do you envision the future of boutique and lifestyle hotels?

Boutique and luxury hotels have great potential and are very important for the future of the hospitality industry. For us, the terms boutique and lifestyle in the hotel landscape are obsolete, because the brand should speak for itself. We believe that 25hours Hotels does this.

25hours-hotels.com

25hourshotels

Ahead of the Future Hospitality Summit (FHS) Saudi Arabia, we spoke with Christoph Hoffmann, co-founder of 25hours Hotels, about the evolution of lifestyle brands in the kingdom.

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About author

Rita Ghantous

Publication Executive

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.