Morning coffee break with Roy Daniel, managing partner of Barista Espresso 

Morning coffee break with Roy Daniel, managing partner of Barista Espresso 

As coffee continues to be the drink of choice for many, we sat with Roy Daniel, managing partner of Barista Espresso, to uncover the coffee industry’s biggest challenges, customers’ needs and how Barista Espresso is catering to them.


How were you able to position Barista Espresso as a one-stop shopping experience?
We strive to provide our customers with the best coffee possible and always work toward exceeding their expectations. We pride ourselves on being a one-stop shopping experience, which we are doing by investing in our factory to broaden our product range.

Today, coffee enthusiasts can find everything they need at Barista, from products to machines. It is our duty to stay up to date with what consumers are looking for and the trends characterizing the industry. We reached a new milestone in our business when we decided to venture into instant coffee. It was a bold move for an espresso brand, but it paid off, reaffirming our leadership and forward-thinking culture.

In your opinion, what is the biggest challenge that’s facing the coffee industry?
The industry is being threatened by climate change. According to experts, almost half of the land that’s being used to grow coffee will no longer be suitable in just 30 years from now. Taking into account global demand for coffee, which is continuously rising, this spells trouble. Moreover, the coffee industry in Lebanon is facing numerous challenges, such as currency devaluation and a decrease in purchasing power, making it harder for the population to buy luxury coffee.

Do you have any new product releases?
In 2022, our main focus was on expanding our product range and upgrading the existing one. We launched aluminum Nespresso-compatible capsules and introduced individual instant coffee sachets and creamer. We also opened two Barista Bar branches, a unique coffee drive-thru concept. Before the end of the year, we will be releasing ASTRA, our latest coffee machine. 

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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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