The Saudi Feast Food Festival returns from November 27 to December 6, 2025, at King Saud University, Riyadh, attracting professionals globally. The festival features seven immersive zones highlighting Saudi Arabia’s culinary heritage, regional traditions and contemporary hospitality experiences for attendees.
Launched in 2021 by the Saudi Ministry of Culture and the Culinary Arts Commission, the festival promotes the kingdom’s culinary identity and supports the hospitality ecosystem. Mayada Badr, CEO of the Culinary Arts Authority, stated, “Building a global culinary brand sustainably boosts tourism and empowers local producers.” Her statement reinforces the festival’s role in elevating culinary standards and creating long-term economic value.
A strategic platform for hospitality growth
The festival provides hotel groups, F&B operators and tourism stakeholders with a valuable opportunity to observe consumer trends and explore culinary innovations.
The Saudi Feast Food Festival 2025 will feature diverse themed zones offering visitors a complete culinary experience. The competition zone will showcase live cooking battles where chefs demonstrate techniques, share tips and highlight emerging talent. Meanwhile, the culinary arts heritage zone celebrates Saudi Arabia’s rich traditions, featuring regional dishes, historic recipes and authentic local ingredients. Visitors can also explore the retail zone, browsing cookbooks, kitchenware and artisan handicrafts with both local and international products available for souvenirs or gifts. The theatre and demo zone provides live cooking demonstrations, interactive shows and close-up views of plating and culinary artistry. The workshops area offers classes for all ages. Together, these zones create an immersive, educational and entertaining festival experience for food lovers of all ages.
New features
The 2025 festival introduces an expanded honey discovery journey. Here, visitors can explore honey production, learn harvesting techniques and taste local and international varieties. This experience highlights premium ingredients and sustainable producers. Additionally, the beehive experience offers hands-on beekeeping workshops and interactive sessions with live hives. Families and enthusiasts can engage directly with the craft and understand its role in culinary and ecological sustainability.
Also new this year, the Thailand zone features more than 10 restaurants serving authentic dishes. Significantly, these dining establishments reflect rising regional demand for Asian flavors and culinary innovations. Together, these additions inspire hospitality and tourism professionals, providing ideas for menu development, trend analysis, and strategic planning across their operations.
A global culinary destination
The festival blends traditional and contemporary influences attracting families, professionals and international tourists seeking immersive culinary experiences and engaging cultural entertainment. Moreover, it strengthens Saudi Arabia’s position as a destination where East meets West, fostering gastronomy, tourism growth and cultural exchange across regions efficiently. The festival also generates social media exposure through live moments, videos and highlights shared across the official Saudi Feast channels and digital platforms.
For tickets, general admission starts at SAR 35 and VIP access begins at SAR 150, catering to industry visitors and the public. Tickets can be purchased through the WeBook platform here: webook.com
The festival continues to grow as a key hospitality event serving as a dynamic platform for innovation, collaboration and culinary market expansion. Moving from Jeddah to Riyadh, it has evolved by adding more zones and culinary highlights, carving a niche as a leading gastronomic gathering that combines traditional Saudi cuisine with new international influences.
Book your ticket here: webook.com
