5 tips for creating a successful start-up
Ashleigh Donald, co-founder of Halo Business Consulting, shares her thoughts on how entrepreneurs can build a business that will stay the pace and generate interest for all the right reasons.
Speeding up brand growth
As global economic conditions continue to challenge many established businesses, entrepreneurs are finding new and innovative ways to adapt. Ashleigh Donald, co-founder of Halo Business Consulting, explores how spirited business minds are accelerating the growth of their brands.
A quick guide to launching a startup
The ancient Chinese philosopher Sun Tzu famously said: “In the midst of chaos, there is opportunity.” Ashleigh Donald, co-founder of Halo Business Consulting, considers how this mantra applies to hospitality startups in our post-pandemic world.
The key to driving direct bookings
Although the events of the last 18 months have transformed the hospitality industry, one thing that hasn’t changed is the enthusiasm of hotel operators to convert more direct bookings. Ashleigh Donald, co-founder and marketing and communications consultant at Halo Business Consulting Ltd, discusses how Google has changed the rules of the game with its Hotel Ads.
Marketing in an AI-driven era
Combining advanced technology with the hospitality industry’s key principle of guest-centric service, AI is already taking the customer experience to new heights. Ashleigh Donald,
co-founder of Halo Business Consulting, explains how businesses can harness this all-important innovation.