Why luxury F&B is no longer about extravagance

Why luxury F&B is no longer about extravagance

Across the world’s finest dining destinations Christian Salloum, managing director at BrandPortunity F&B Consulting, examines what this means for F&B brands navigating the high-end regional hospitality landscape.

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Functional food: the new ingredient for F&B success

Functional food: the new ingredient for F&B success

Hospitality is in the midst of a revolution rooted in wellness and health-focused innovation. Fresh from a panel debate that explored this topical issue, Christian Salloum, managing director of BrandPortunity F&B Consulting, explains why products that were once mostly found in health-food stores have now gone mainstream, from beetroot hummus to cacao-nib granola.

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