Franchising: a strategic tool for MENA hospitality growth
Growing investor confidence and economic diversification are prompting hospitality brands to rethink how they approach regional expansion. Hala Matar Choufany, president of HVS Middle East and Africa, spotlights the evolving partnership models and considers what they signal for the sector’s future.
Why wellness resorts offer healthy investment opportunities
Today’s travelers are prioritizing their health and wellbeing more than ever before, triggering the rapid development worldwide of dedicated resorts and driving mainstream hotels to expand their facilities. Hala Matar Choufany, president of HVS Middle East and Africa, drills down into the numbers and explains why health-related resorts offer significant potential for regional developers.
Weighing up the options: franchise, management agreement or third-party operator?
Choosing a hotel operating model is a major decision and one size certainly doesn’t fit all. Hala Matar Choufany, president of HVS Middle East and Africa, has the insights that hotel owners need to make their evaluations and selections, with a view to optimizing returns.
