Today’s packaging trends unwrapped
In a competitive market, the packaging and presentation of products can make or break sales, giving one brand an edge over its rivals. HN caught up with three packaging professionals to learn more about what’s shaping this key industry, from leveraging AI to maximizing capacity.
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5 global consumer trends shaking up the GCC markets
Global consumption patterns are changing and, in turn, disrupting both consumer behavior and market dynamics across the region. Sam A. Jaoude, consultant and CEO at Madenlebanon LLC, spotlights five key consumer trends making waves worldwide and explains why brands operating in the GCC cannot afford to ignore them.