Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.
The UAE will soon welcome an entirely new hotel concept, which, according to its CEO, Alan Honein, will constitute a welcome option for travelers who are no longer willing to pay for services they do not require.
What is the concept behind Earth Hotels and what sets it apart from the crowd?
The concept behind Earth Hotels is taking re-purposed shipping containers and developing an eco-friendly, design-centric and tech-forward hotel focused on the millennial traveler. This allows owners to develop an Earth Hotel in a fraction of the time and cost.
What drives the success of this concept in a destination like the UAE and what other locations are on your radar for future development?
I think the fact that the UAE has been one of the fastest-growing economies and has one of the highest occupancy rates in the MENA region have both helped to make the idea possible. Also, being in a country with such diverse guest demographics allows Earth Hotels to succeed in delivering a new and fresh product to the region. We are still exploring the Montenegro opportunity, however, given the location, we would be looking at a 60 room ‘chalet’ container development in a ski resort. With regard to our development pipeline, we are currently in multiple talks with developers in Dubai, Ras Al Khaimah, Saudi Arabia and Portugal.
You won the Arabian Hotel Investment Conference (AHIC) pitch in the new hotel concept category. Can you tell us more about the potential you envision?
I believe the abundance of luxury 5-star hotels and resorts made room for something more affordable, yet hip and trendy for the modern-day traveler to experience when visiting the UAE. Earth Hotels is something that will stand out in terms of looks and services, while still meeting consumer demands and being eco-conscious.Add to Favorites