Blossoming trend: floral design in the Middle East’s hospitality

Blossoming trend: floral design in the Middle East’s hospitality

flower designs

The Middle East’s hospitality sector is renowned for its elegance and grandeur, where flowers elevate the ambience, creating luxury and warmth. We spoke to three Flowwow florist experts, Rufina Zharapova, Evgenya Kostenko and Rakesh Shrivastava, to get their insights on what’s blooming in floral design for hotels.

Floral design in 2024

We’re seeing a shift toward a more artistic approach, where flowers resemble museum-worthy sculptures, making an artful statement.

Additionally, bold colors are a big trend, with unexpected palettes pushing boundaries and showcasing a vast array of blooms.

Expect the rise of eco-conscious arrangements, like garden-style bouquets free from foam for environmental reasons, with airy textures. These designs evoke the beauty of flourishing gardens, creating a sense of natural elegance and sustainability.


Furthermore, when you experiment with color, you open yourself to a world of unique and exotic florals. This can add energy, drama, and a touch of the extraordinary to any special event, enhancing its overall appeal.

Trends in 2025

The future of floral design in the Middle East’s hospitality sector looks bright and innovative, with opportunities for sustainable practices. By incorporating sustainability and catering to evolving guest needs, florists can continue to create stunning experiences.


Rufina Zharapova
Owner of Rufinella Studio, UAE

Floral design in 2024

The region’s deep-rooted cultural traditions and love for luxury are reflected in its floral design trends, featuring opulent arrangements.

Moreover, these arrangements include exotic blooms like peonies, orchids and lilies, as well as vibrant roses: purples and reds.

Therefore elaborate arrangements, from cascading bouquets to towering centerpieces, add a touch of grandeur to the space.

Furthermore, it’s important to incorporate regional flora to connect with cultural roots. Think of date palms, pomegranates, jasmine and roses.

Besides, the use of scented floral arrangements reflects the importance of hospitality and generosity in Middle Eastern culture.

As for sustainability, it’s at the forefront for 2024, with designs prioritizing eco-friendly materials, locally sourced flowers and biodegradable foam.

Expect to see a growing demand for unique flower varieties like proteas, anemones and ranunculuses, offering a fresh alternative to traditional blooms.

Trends in 2025

Given the region’s unique blend of tradition and modernity, the hospitality industry is poised for significant growth and transformation.

Moreover, AI and contactless technologies will redefine guest experiences, offering convenience and efficiency.

Furthermore, businesses that adapt and innovate will thrive in this dynamic and evolving landscape, staying ahead of competitors.

Rakesh Shrivastava Owner of Rose Charms DMCC, UAE


Rakesh Shrivastava
Owner of Rose Charms DMCC, UAE

Floral design in 2024

The UAE sets its own trends, drawing inspiration from various cultures with a touch of Arabic spices.

Pastel and natural colors (minimalistic tones) are currently popular in floral designs. Furthermore, lightness and natural aesthetics are reflected not just in the flowers but also in the color schemes and packaging. For example, think of monochromatic bouquets built around a single shade but featuring several flower varieties. Alternatively, embrace the surge in peach hues with popular blooms like ranunculus, peonies and dahlias.

In contrast, get ready for a move toward boldness in 2024, with maximalist blooms and hot pink accents making a comeback. Moreover, there will be a resurgence in fresh flowers over dried arrangements, adding vibrancy and liveliness to floral displays, as well as a rise in eclectic mixes of flowers featuring diverse varieties, shapes and contrasting colors, creating a rustic and wild feel.

Trends in 2025

My predictions are based on the likely combination of global design trends, societal changes, consumer behavior patterns and environmental concerns. So, by aligning these trends with wider developments in the world, the focus will be on sustainability and bold aesthetics.

Additionally, this glimpse into floral design in the Middle East’s hospitality sector reveals a focus on sustainability and bold aesthetics. As the industry evolves, floral arrangements will continue to play a vital role in creating memorable atmospheres.

Evgenya Kostenko Owner of Double Jenya Flower shop, UAE


Evgenya Kostenko
Owner of Double Jenya Flower shop, UAE

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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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