ATM hailed a resounding success

ATM hailed a resounding success

The 2025 edition of the leading travel and tourism industry event took place between April 28-May 1 to great acclaim.

Marking a highly successful edition, ATM 2025 welcomed more than 55,000 industry professionals from 166 countries to its latest edition, representing a 16-percent year-on-year (y-o-y) increase in attendees.

The travel and tourism event took place over four days at the Dubai World Trade Center, where it showcased over 2,800 exhibiting companies. Almost one-fifth (19 percent) of participants were from the Middle East, with the remaining exhibitors from the rest of the world.

Growth occurred across all show verticals, with regional y-o-y increases in the following areas: the Middle East (19 percent); Asia (20 percent); Europe (17 percent); and Africa (21 percent).

Dignitaries, VIPs and professionals from across the related industries gathered at ATM 2025, which took place under the banner ‘Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity.’ And the theme of exploring how tourism will be shaped by connectivity across borders, industries and communities was a central element throughout the event.

ATM Travel Tech grew by over 26 percent, reflecting the sector’s increasing integration with technology. Figures also showed that the hotel segment expanded to achieve 12 percent y-y-o-y growth. In addition, ATM 2025 saw the launch of IBTM@ATM event, a dedicated zone for business event professionals. The ATM Conference, meanwhile, featured over 70 sessions and showcased insights from more than 200 speakers.

Highlights included an insightful and lively panel debate spotlighting sectoral trends and forecasts. Titled ‘Global Trends in Tourism – Travel Predictions for 2025,’ the discussion featured contributions from five industry leaders and was moderated by Lisa Jerejian, communications manager, Hospitality News ME.

Danielle Curtis, exhibition director ME, Arabian Travel Market, said: “This year’s theme has resonated strongly throughout the show floor, emphasising how collaboration across borders and sectors creates new opportunities for inclusive and resilient tourism growth.”

ATM 2025 was organized by RX Global.

Website Icon png images | PNGEggwtm.com/atm 

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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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