The Middle East Tourism Summit which will also take place virtually on May 27, was held under the theme “Invest-Rebuild-Restart the tourism industry in the Middle East”.
This is a testament to the competencies of Rotana and its expansion strategy to operate hotels in key locations in high growth markets.
With these two new properties, Swiss-Belhotel will diversify the brand’s offering to provide greater choice to owners and customers.
ATM 2021, taking place from May 16 to 19, will feature 67 conference sessions with over 145 local, regional and international speakers.
To complement the four-day in-person show, for the first time, a new hybrid format will mean a virtual ATM running a week after.
Travel experts are expecting a surge in workations in 2021 and beyond, a trend that was apparent in 2019, which now has such pent-up demand.
ATM 2021 will also play an integral role in Arabian Travel Week and for the first time, a new hybrid format will mean a virtual ATM running a week later to complement and reach a wider audience than ever before.
Digital, distribution and venture-backed platforms have been ushering in a dramatic change, from how travelers plan and book, to how operators and distributors connect.