Spanning over 10,000 square meters of Mecca Mall at Jordan International Exhibition Center in Amman, this landmark edition is set to host more than 180 exhibitors and 400 international brands, from cutting-edge kitchen and catering equipment to modern furniture, linens and tableware, alongside a full spectrum of food and beverage offerings, including fresh meat, seafood, bakery products and coffee variants. Exhibitors from Jordan are joined by participants from Palestine, Iraq, the UAE, Saudi Arabia, Lebanon and Egypt, as well as several international pavilions, ensuring that attendees have access to the latest products and technologies.
Throughout the three-day event, thematic workshops and curated networking sessions will connect hoteliers, chefs and suppliers. Indeed, the program features HORECA Talks, where industry experts will explore emerging trends and market dynamics. Meanwhile, the Vegan, Gluten-Free & Organic Food Festival will return for its third year, showcasing the latest plant-based and health-conscious innovations.
In parallel, more than 230 participants will showcase their skills in over 20 categories at the Hospitality Salon Culinaire, Al Ameed Barista Competition, Bed Making Competition and Art of Service Competition.
Joumana Dammous-Salamé, managing director of Hospitality Services, the company behind the HORECA Network, stated: “We are approaching a major milestone for HORECA Jordan. Our 10th edition will serve as proof that innovation and collaboration continue to thrive in Jordan’s hospitality sector. This year, we will unveil fresh formats, expanded festival experiences and enhanced networking platforms to inspire every attendee and exhibitor.”
Thuraya Husseini, chairperson and CEO for Lawrence & Husseini Consult, co-organizer of HORECA Jordan, stated: “HORECA has become a key destination for the industry, one where professionals can meet and network. The event also allows visitors and exhibitors to stay up to date with the latest trends and innovations in the hospitality sector and foodservice industry. Furthermore, it seeks to highlight the development of Jordan’s tourism sector, which is experiencing impressive growth.”
