Centro Hail will feature 175 contemporary rooms, expanding Rotana’s operational and pipeline portfolio to 25 hotels totaling 5,600 rooms. Strategically located in Hail, the hotel positions the city as a gateway to northern Saudi Arabia with rising tourism potential. Furthermore, the next-generation Centro concept blends smart design, functionality and social energy for modern business and leisure travelers. As the first Centro in Saudi Arabia, the property introduces open social spaces and flexible coworking areas.
Philip Barnes, CEO of Rotana, voiced his enthusiasm for the project. He said, “We’re excited to introduce our next-generation Centro concept to Hail. Furthermore, Hail represents the diversity and growth potential of Saudi Arabia’s evolving tourism landscape. Moreover, our expansion is about meaningful experiences, nurturing local talent and supporting the national vision for sustainable hospitality.”
Delivering contemporary guest experiences
Hesham Al Khorayef, Chairman and CEO of Alkhorayef Investment and Development Co, also commented on the collaboration. He stated, “We are delighted to partner with Rotana and the Tourism Development Fund on redefining hospitality in Hail. Centro Hail will deliver a contemporary, accessible guest experience, setting a new benchmark for lifestyle hotels regionally. Furthermore, the project will contribute to the local economy, create jobs and strengthen Hail’s tourism and business position.”
Rotana’s Saudi portfolio includes properties in Riyadh, Jeddah, Makkah, Madinah, Al Khobar, Al Jubail and Dammam. Moreover, additional hotels are under development in Hail, Al Baha, Abha and other emerging destinations.
The expansion supports Vision 2030’s target of attracting 150 million visitors annually by the decade’s end. Consequently, Rotana continues focusing on innovation, sustainability and guest-first hospitality, delivering its promise of Treasured Time.
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About author
Rita Ghantous
Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.
