Now in its 33rd year, Arabian Travel Market (ATM) returns to Dubai World Trade Centre from May 4-7, 2026 with its most ambitious program to date.
The 2026 edition takes place under the theme “Travel 2040: Driving New Frontiers Through Innovation and Technology.” Consequently, over 55,000 travel professionals from 166 countries are set to attend and explore how technology and innovation are revolutionizing global tourism.
The Global Stage will serve as ATM’s primary strategic forum, putting topical industry issues under the spotlight. Notably, sustainability, accessibility, luxury travel and destination marketing will feature prominently in research-led panels. The program will close with the Women in Travel Forum. Running in partnership with Women in Travel CIC, the high-profile forum will examine critical subjects covering inclusion, equity and diverse leadership.
The 2026 event will also include the full launch of ATM Travel Tech as a co-located show. As part of this, the Future Stage will host the Tech and Innovation Hub, where attendees can explore the latest industry breakthroughs, from AI, AR/VR and fintech to robotics and immersive commerce. It will also host the popular Start-up Pitch Battle.
New for 2026
Alongside returning attractions, ATM 2026 is set to introduce a number of first-time initiatives, including Lunch ‘n Learn sessions, roundtables and real-time translation via Vox Technologies. Additionally, the newly rebranded Experience Stage will spotlight the Middle East’s rise as a global meetings hub.
Significantly, ATM 2026 marks the latest chapter in a long-running success story. Growing 16 percent year-over-year, the event continues to reaffirm its position as a go-to platform for the global travel industry.
Commenting, Danielle Curtis, exhibition director ME, said: “At ATM, we want to raise the bar in how we guide the global travel and tourism industry. Our 2026 conference programme has been carefully curated to provide strategic direction through informed, industry-led insight, ensuring that decision-makers leave with the knowledge they need to act with confidence.”
