Nicolas Broumana, director of operations at Burj on Bay Hotel and Société Cordon Bleu Liban, discusses MADAME – Maison Festive, Burj on Bay’s evolving vision and future hospitality developments.
What story does MADAME – Maison Festive tell and how does it capture Beirut’s elegance and vibrant energy?
MADAME – Maison Festive tells the story of an elegant, mysterious hostess, gracefully welcoming guests into her immersive festive maison experience. She remains unseen. However, her presence shapes every gathering, opening doors toward refined celebrations inspired by old Beirut and Paris traditions. Furthermore, the concept combines hospitality, celebration and vibrant energy, creating a modern and emotionally engaging destination for guests.
What sets MADAME – Maison Festive apart from other restaurants?
MADAME – Maison Festive delivers a seamless hospitality journey, evolving naturally and effortlessly from refined dining experiences into vibrant nightlife entertainment. Inspired by La Belle Époque elegance, the concept beautifully combines sophisticated interiors, immersive layouts and interactive entertainment experiences throughout. Furthermore, performances unfold directly within the venue and tableside, creating intimate interactions and continuously engaging guests emotionally every evening. Moreover, creators Edgard Broumana and I intentionally designed every detail, combining international hospitality expertise with a shared creative vision.
How do design, ambiance and culinary experience come together to create MADAME – Maison Festive’s signature vibe?
At MADAME – Maison Festive, everything is connected. The design sets the tone with refined Parisian influences, the ambiance evolves throughout the evening and the culinary experience follows the rhythm of the night. Together, they create a dynamic and emotionally engaging atmosphere where every element is part of a curated journey.
What can visitors expect from an evening at MADAME – Maison Festive?
From the moment guests enter the elevator, they begin a special journey where every detail intentionally shapes memorable experiences. Each element, including table settings, furniture, chinaware, service and culinary presentations, contributes to an immersive and refined hospitality atmosphere. Furthermore, as each evening progresses, musicians, dancers, magicians, DJs and performers add to the vibrant nightlife experience.
MADAME – Maison Festive is located within Burj on Bay Beirut, a landmark destination. How does being part of this hotel influence the concept?
Being located within Burj on Bay adds prestige, visibility and scale, further strengthening MADAME – Maison Festive’s positioning regionally. Moreover, the presence of Le Cordon Bleu within the property reinforces strong culinary standards and excellence. Furthermore, MADAME – Maison Festive’s location overlooking the surrounding area positions it as an important lifestyle and hospitality destination.
What are the latest developments and happenings at Burj on Bay Beirut?
Following the success of MADAME – Maison Festive, Burj on Bay is entering a new development phase aimed at further enhancing guest experiences. The strategy focuses on continuously refining the property, reinforcing positioning and expanding lifestyle-driven hospitality concepts throughout. Significantly, the revamp elevates every guest touchpoint, creating seamless hospitality experiences while strengthening Burj on Bay’s lifestyle identity regionally.
What are Le Cordon Bleu’s latest activities inside the hotel?
Le Cordon Bleu continues to play an important role through culinary education, workshops and hospitality collaborations within the hotel. Additionally, the institution brings international expertise while consistently reinforcing excellence, creativity and professional gastronomy standards across the destination.
What is the vision for the NEST rooftop concept, moving forward?
The NEST currently offers the property’s only rooftop dining experience, providing unique, picturesque views overlooking the destination and surrounding area. Moreover, the concept is evolving toward a more elevated experience combining dining, entertainment and curated hospitality seamlessly for guests. In parallel, a new hospitality project will launch early next year, further expanding the destination’s lifestyle and entertainment vision for the region.
