Steering travel and tourism toward a greener future through innovation

Steering travel and tourism toward a greener future through innovation

Improving the efficiency of your business begins with optimizing your computing infrastructure, according to Dr. Jassim Haji, president of Global Artificial Intelligence Group. Here, he discusses the many ways in which technology can aid a company and support the people in it.

Today we see tourism as one of the most progressive sectors of the global economy, marked by high margins and high profits, making a significant contribution to many a nation’s GDP. Simultaneously, socio-economic opportunities are emerging across markets worldwide, with the travel and tourism industry among those providing a wealth of openings.

Sustainable travel and tourism technologies are at the forefront of these. Significantly, they have the potential to provide the industry with dual solutions by improving profits, while also reducing environmental footprints, supporting efforts to create a more eco-friendly offering.

By bringing sustainability into the equation, providers can go some way to creating a balance between the social, economic, cultural and environmental elements of the industry and reduce any negative implications associated with it. Today, we are acutely aware of the threats posed by climate change and global warming, which are well documented in extensive studies and have been recognized by the UN, alongside other international organizations. The travel and tourism sectors are often held up as among the main culprits, criticized for their impact on the environment, especially in terms of carbon emissions.

Green tech is proving to be a pioneering innovation for the industry, helping to drive sustainable tourism, while also facilitating economic growth in key areas such as carbon emission reduction.

We are now also seeing tech solutions supporting tourism operations, whether this is by collecting content on visitors or compiling statical data. They have become a vital component of day to day business, helping to make more valuable information available on visitors’ accommodation, for example, or their choice of destination, right down to details such as choice of climate, landscape, economic conditions and even preferred payment method. Big data and AI are crucial tools when it comes to tech support solutions, with cloud-based services, in particular, enabling better management of data and analysis. They also facilitate collaborative work across borders, allowing governments to share and harness big data and then use AI to generate smarter predictions of travel and tourism peaks, thus allowing for better decision-making.

This harnessing of big data can play a significant role in protecting local environments through creative intervention. It will enable clean technologies, using knowledge-based products and services, to address the negative effects of tourism and travel on the environment, which range from an overconsumption of natural resources and disturbance or altering of habitats to pollution.

Since the Covid-19 pandemic, there has been a sharper awareness of the need to put inclusivity at the heart of economic development. The incorporation of big data into tourism supply chain leads offers a key way forward in this respect, helping to facilitate a more sustainable distribution of resources.

The global travel and tourism sector is evolving rapidly, buoyed by technology and digitization, which are key factors in helping to bring sustainability to operations. Innovations, such as contactless technology, data-driven technology and zero emissions travel, are leading the way in bringing efficiency and more environmentally friendly practices to the industry, paving the way for a more sustainable future for all involved.

Global Artificial Intelligence Group

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