SIGEP Asia 2024 to be Southeast Asia’s premier trade show

SIGEP Asia 2024 to be Southeast Asia’s premier trade show

SIGEP Asia 2024

SIGEP Asia 2024 will focus on artisan gelato, pastry, bakery, chocolate, coffee and tea and will take place at Marina Bay Sands, Singapore, from June 26-28, 2024.

SIGEP is the world’s leading trade show in the food service sector. For over 45 years, SIGEP has been the reference point for innovations. Additionally, it focuses on market developments in the industry.

In 2024, SIGEP attracted 180,000 visitors from 161 countries. Furthermore, it featured 1,200 brands from 35 countries. SIGEP Asia 2024 is expected to welcome 10,000 visitors and over 350 exhibitors. Specifically, it will cover 9,000 square meters.

The trade show features seminars, masterclasses and interactive demonstrations led by international champions. These include those from SIGEP’s Gelato World Cup, Juniors Pastry World Cup, The Pastry Queen – Pastry World Cup and Bread In The City. The event presents exclusive networking opportunities with industry experts. Moreover, leaders at the chef’s tables luncheon will be present.

The Technology & Innovation Pavilion (TIP) will form part of the show and will showcase the latest advancements in the F&B sector. In addition, the event presents the GO Meat-Free Pavilion. This pavilion features the latest meat-free innovations and products. It also includes a digital marketplace for non-meat-related businesses.

Organized by the Italian Exhibition Group (IEG) Asia, SIGEP Asia 2024 incorporates the 11th International Coffee & Tea Asia (ICTA). Moreover, it includes the 11th Cafe Asia and the 10th Sweets & Bakes Asia.

SIGEP Asia 2024 will be held in conjunction with Restaurant Asia 2024, the 5th International Restaurant, Kitchen & Culinary Equipment & Supplies exhibition. These two events will be co-located with Speciality Food & Drinks Asia, Speciality Coffee & Tea Asia, and Food2GO Asia.


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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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