Institute of Business Administration and Mon Liban d’Azur celebrate a promising collaboration

Institute of Business Administration and Mon Liban d’Azur celebrate a promising collaboration

IGE hosted Ambassador of France to Lebanon, H.E. Hervé Magro, and Consul Julien Bouchard at a memorable event with USJ vice-rectors on January 18, 2024, at the Saint Joseph University of Beirut (USJ).

The event marked a fruitful collaboration formalization between the Institute of Business Administration (IGE) and Mon Liban d’Azur (MLA), strengthening educational and cultural ties between the two institutions.

Established as a non-profit association in Nice in 2019, Mon Liban d’Azur has a presence in Beirut. It seeks to build bridges between the South of France and Lebanon in gastronomy, culture and tourism.

The culinary chef of the French embassy in Lebanon, Olivier Perigault, attended the event, where the renowned pastry chef Charles Azar delighted guests with a galette des rois and a brioche des rois, a specialty of Provence.

“The hotel management education at IGE holds a unique place in the culinary education landscape. Moreover, our mission extends beyond the transmission of professional skills. It also encompasses the preservation and promotion of French gastronomic heritage. We firmly believe that cooking is an art form. Furthermore, our school strives to instill this passion in our students,” said Prof. Celine Saab, director of IGE.

She added: “Our seasoned instructor chefs share their expertise, transmitting not only culinary techniques but also respect for quality ingredients. Moreover, by collaborating with MLA, we aspire to expand our influence and promote French gastronomy beyond borders. Consequently, we aim to create opportunities for cultural exchange and mutual understanding through cuisine, thus strengthening the bonds between our communities.”

Furthermore, Geraldine Ghostine, founder and president of Mon Liban d’Azur, said: “This new agreement that binds us is particularly focused on the transmission, know-how, exchange and training. This is important in a field that brings people together and ignites passions, that of culinary art. Chef Davy Tissot, MOF and Bocuse d’Or 2021, initially opened the IGE restaurant last September. Moreover, we will carry out an exciting project next October, marking the 150th anniversary of USJ and the five years of MLA.”


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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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