Dubai-based INK Hotel has signed an agreement with HITEK, part of leading UAE-based smart and green facilities management (FM) group Farnek, to use its hospitality app, Flexi-Guest, which will digitalize the guest journey from the initial reservation through to check out, thus enhancing the guest experience and improving operational efficiency.
INK is a dynamic tech-led brand developed by Vivere Hospitality, a Dubai-based hospitality management company, and is aimed at tech-savvy millennials and zoomers. Opened earlier this year and located in the Al Jaddaf waterfront community, the boutique property consists of 63 rooms, one restaurant (Bistro by INK), a coffee bar (INKSPRESSO), as well as a rooftop swimming pool and pop-up gym.
The Flexi-Guest app will interface with the hotel’s property management system (PMS), providing guests a whole host of services, from uploading travel documents, such as vaccination certificates, to ordering a car on arrival, room service and laundry. The hotel app can also send automated electronic updates and alerts to the guest, as well as e-registration documents, e-invoices and e-receipts, all in one convenient space.
“One major factor for adopting Flexi-Guest is that it can interface with our property management system and our point-of-sale terminals, affording a seamless process, from order to delivery and ultimately guest folio. Flexi-Guest supports our key strategic operational objectives. First and foremost, it offers an enhanced customer experience, providing a seamless pre-arrival and check-in procedure, which will appeal to our guests. During their stay, they can order room service, laundry, request late check outs, invoices or even order a car to go to the airport. And because the app manages secure online payments, guest can settle bills without visiting reception to check out. The hotel benefits are clear. We operate more cost-efficiently, with the added advantage of driving incremental revenue through room service and e-concierge services,” said Judit Toth, GM of the INK Hotel.
HITEK successfully completed a six-month pilot of the app at Expo Village, managing the reservation services, concierge, front office services and housekeeping for the 2,273 apartments at Expo 2022.