INK Hotel signs a deal with HITEK to use Flexi-Guest app

INK Hotel signs a deal with HITEK to use Flexi-Guest app

Dubai-based INK Hotel has signed an agreement with HITEK, part of leading UAE-based smart and green facilities management (FM) group Farnek, to use its hospitality app, Flexi-Guest, which will digitalize the guest journey from the initial reservation through to check out, thus enhancing the guest experience and improving operational efficiency.

INK is a dynamic tech-led brand developed by Vivere Hospitality, a Dubai-based hospitality management company, and is aimed at tech-savvy millennials and zoomers. Opened earlier this year and located in the Al Jaddaf waterfront community, the boutique property consists of 63 rooms, one restaurant (Bistro by INK), a coffee bar (INKSPRESSO), as well as a rooftop swimming pool and pop-up gym.

The Flexi-Guest app will interface with the hotel’s property management system (PMS), providing guests a whole host of services, from uploading travel documents, such as vaccination certificates, to ordering a car on arrival, room service and laundry. The hotel app can also send automated electronic updates and alerts to the guest, as well as e-registration documents, e-invoices and e-receipts, all in one convenient space.

“One major factor for adopting Flexi-Guest is that it can interface with our property management system and our point-of-sale terminals, affording a seamless process, from order to delivery and ultimately guest folio. Flexi-Guest supports our key strategic operational objectives. First and foremost, it offers an enhanced customer experience, providing a seamless pre-arrival and check-in procedure, which will appeal to our guests. During their stay, they can order room service, laundry, request late check outs, invoices or even order a car to go to the airport. And because the app manages secure online payments, guest can settle bills without visiting reception to check out. The hotel benefits are clear. We operate more cost-efficiently, with the added advantage of driving incremental revenue through room service and e-concierge services,” said Judit Toth, GM of the INK Hotel.

HITEK successfully completed a six-month pilot of the app at Expo Village, managing the reservation services, concierge, front office services and housekeeping for the 2,273 apartments at Expo 2022.

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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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