Ensuring your dining space and dishes ooze visual appeal has never mattered more than today. Norman Cescut, founder and CEO at Desita, has the lowdown on how to create an Instagrammable restaurant and attract the all-important content-creating crowd.

In a world dominated by social media, the concept of Instagrammable restaurants unsurprisingly continues to gain significant traction. These establishments are designed with aesthetics in mind, aiming to attract the content-creating crowd who seek a culinary experience and a visually stimulating environment. Think bright accent walls, local art, floral arrangements and neon signage just for starters. Let’s explore these and some of the other trends in F&B design that are transforming restaurants into social media sensations.

Vibrant backdrops

One of the most prominent trends in Instagrammable restaurant design is the use of bright accent walls. These vibrant backdrops offer perfect photo opportunities for patrons, adding a burst of color and energy to the dining experience. Whether it’s a bold mural, a geometric pattern or a solid, eye-catching hue, these walls are strategically placed to enhance their visual appeal. Restaurants like Sketch in London and Pietro Nolita in New York have embraced this trend, turning their walls into iconic Instagram hotspots.

Storytelling through art

Incorporating local art into restaurant design not only supports local artists but also adds a unique and authentic touch to the dining environment. From murals to sculptures and paintings, local art provides a sense of place and tells a story about the community. This trend resonates with patrons who appreciate authenticity and are seeking out one-of-a-kind experiences. By featuring local art, restaurants create a dynamic and visually engaging atmosphere that encourages guests to capture and share their experience on social media.

Creating enchanting settings

Floral arrangements have long been a staple in restaurant decor, but in the world of Instagrammable restaurants, they have taken on a whole new level of importance. Elaborate floral installations, hanging gardens and flower walls are becoming increasingly popular, creating lush and enchanting settings that are perfect for photo ops. These arrangements not only add natural beauty to the space but also provide a sensory experience with their fragrance and texture. Establishments like The Ivy Chelsea Garden in London and Café Ricard in Paris have mastered the art of incorporating florals into their design, making them favorite spots for Instagram enthusiasts.

Retro vibes

Neon signage has made a comeback in recent years, becoming a key element in Instagrammable restaurant design. These glowing signs, often featuring quirky quotes or the restaurant’s name, add a playful and retro vibe to the space. They serve as focal points for photos, drawing attention with their bright colors and illuminated presence. Neon signs are versatile and can be used both indoors and outdoors, creating a striking visual impact that is hard to ignore. Restaurants like Balthazar in New York and Bao in London have embraced neon signage, making it a signature aspect of their design.

Deeper-level engagement

To stand out in the competitive world of Instagrammable restaurants, some establishments are incorporating interactive and immersive elements into their design. This could include anything from interactive art installations and (virtual reality) VR experiences to themed dining rooms and photo booths. These elements engage guests on a deeper level, encouraging them to interact with the space and share their experiences online. By creating memorable and shareable moments, restaurants can build a strong social media presence and attract a loyal following.

Feasts for the eyes

The Instagrammable restaurant trend extends beyond the design of the space to the presentation of the food itself. Creative plating techniques and visually stunning dishes are essential for attracting social media attention. From vibrant acai bowls and colorful sushi rolls to elaborate desserts and artistic lattes, the focus is on making dishes feasts for the eyes. Chefs are experimenting with colors, shapes and textures to create culinary masterpieces that not only taste delicious but also look incredible on camera. Restaurants like EL&N in London and Dominique Ansel Bakery in New York are known for their visually appealing and Instagram-worthy offerings.

Attractive and eco-friendly

As sustainability becomes a growing concern for consumers, many Instagrammable restaurants are incorporating eco-friendly elements into their design. This includes using recycled materials, sustainable furnishings and energy-efficient lighting. By highlighting their commitment to the environment, these establishments appeal to a socially conscious audience who value sustainability. Restaurants like Silo in London and The Perennial
in San Francisco are leading the way in sustainable design, creating beautiful spaces that are kind to the planet.

Light it right

Lighting plays a crucial role in creating an Instagrammable atmosphere. The right lighting can enhance the beauty of the space, highlight key design elements and create the perfect ambiance for photos. Natural light is highly sought after, with many restaurants featuring large windows, skylights and outdoor seating areas to maximize daylight. In the evening, strategically placed lighting, including pendant lights, fairy lights and candles, can create a warm and inviting glow. By paying attention to lighting, restaurants can ensure that their space looks stunning and Instagrammable at any time of day.

Leaving lasting impressions

Ultimately, what sets Instagrammable restaurants apart is their ability to tell a story through their concept design. Every element, from the decor to the menu, contributes to a cohesive narrative that resonates with guests. Whether it’s a whimsical theme, a nod to the local culture or a celebration of a particular cuisine, storytelling creates a memorable and engaging experience. Restaurants that successfully tell a story through their design are more likely to capture the attention of social media users and leave a lasting impression.

There’s no doubt that the Instagrammable restaurant has redefined the dining experience, placing a strong emphasis on visual appeal and social media engagement. As the trend continues to evolve, we can expect to see even more innovative and immersive designs that capture the imagination of the content-creating crowd. For restaurateurs, staying ahead of these trends is key to attracting a loyal and engaged customer base in the age of Instagram.