Jannah Burj Al Sarab Hotel, the leading luxury halal hotel brand, augments its management team by announcing the appointment of Richard Haddad as CEO.

With more than 25 years of hospitality experience, including his most recent role as Director of Product Development in Ras Al Khaimah Tourism Development Authority, Haddad’s mandate includes driving the company’s growth strategy, increasing operational efficiency and overseeing the next phase of development for the property.

Haddad previously held managerial positions across various hotel groups in the Middle East including Monroe Hotels and Vision Hotels. With a keen and balanced focus on staff development and guest experience, Haddad is focused on creating a positive environment for the staff, which in turn contributes to the enhancement of personalized experiences at the hotel.

Haddad will work with the Board of Directors to set and fulfill Jannah Burj Al Sarab’s objectives, maximize performance and identify strategies to ensure both short term and long-term results for the brand. His proven leadership, operational excellence, and sound business and financial acumen will play a key role in fulfilling Jannah Burj Al Sarab’s renewed mission to strengthen its position in the country.