A new perspective with Karim Sayegh Ruiz

A new perspective with Karim Sayegh Ruiz

Karim Sayegh Ruiz, an accomplished hotelier, went from humble beginnings to cluster GM of Radisson Blu Resorts & Residences Saidia. In this exclusive interview, we find out more about his career and the hospitality landscape in Morocco.


What can you tell us about your professional journey?
In 1989, I left Morocco for the Netherlands to receive academic training in the hotel industry. I later specialized in hotel management in Germany, setting the stage for my future endeavors.
My career took a significant step foward when I was made responsible for managing the organization of former German Chancellor Helmut Kohl’s political party activities at Hotel Lochmuhle near Bonn. This marked my entry into the world of hotel management.
I furthered my journey with the Dorint Group, contributing to the opening and preopening of units in various German cities.
In 2003, I returned to Morocco and joined the Accor Group, where I was part of launching prestigious establishments, like Sofitel Marrakech, Club Coralia and Ibis Palmeraie. My roles included F&B director at hotels such as Holiday Inn in Casablanca and Michlifen Ifrane. I also managed the SHA Wellness Clinic in Spain.
In 2012, I joined the Iberostar Group in Morocco, overseeing large hotel units in Agadir and Saidia. Throughout, I collaborated with industry leaders, like FTI Group and Alpamare Group, and contributed to several hotels in Marrakech, including Opera, Red, and Mogador Agdal, which together had over 625 keys, and a convention center catering to over 2,000 customers.
Today, as cluster general manager at Radisson Blu Saidia, I oversee its beach, garden and residences segments, applying my experience to provide exceptional hospitality experiences.

What are your impressions of the hotel sector in Morocco?
In the span of the last two decades, the hotel industry in Morocco has undergone remarkable growth. This progress can be attributed to the integration of multinational corporations into the country’s fabric and the guidance provided by experienced tourism experts to local enterprises. The pivotal role played by the government has served as a driving force, propelling Morocco to attain unprecedented tourism milestones within Africa and solidifying its prominence as a key industry player on the continent.

What differentiates Radisson Blu Resort, Saidia Beach from other hotels?
The unique hallmark of Radisson Blu Resort, Saidia Beach lies in its contemporary and top-tier amenities, setting it apart from neighboring hotels in the vicinity. These modern facilities not only elevate the guest experience but also streamline day-to-day operations. The resort’s strategic positioning near the beach and marina further amplifies its allure, providing a rich array of services and recreations amid the picturesque backdrop of the Mediterranean.
Another great strength is the unwavering backing we receive from Radisson’s headquarters, enabling us to seamlessly cater to the needs of our global patrons. Our only requirement is increased air connectivity from Europe. Once that is achieved, we can effectively rival other destinations year round.

What are your plans for the property?
Our goal is to maintain the year-round operation of Radisson Blu Resort, Saidia Beach, with occasional openings of our other units including Radisson Blu Resort, Saidia Garden and the recently inaugurated Radisson Blu Residences, Saidia. Additionally, we are actively collaborating with tour operators throughout the year to appeal to a diverse range of customers.



Website Icon png images | PNGEgg radissonhotels.com


Add to Favorites
About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

Your email address will not be published. Required fields are marked *