Laure Morvan named Accor’s new chief development officer for IMEAT region

Laure Morvan named Accor’s new chief development officer for IMEAT region

Accor has appointed Laure Morvan as chief development officer (CDO) for India, Middle East, Africa and Turkey. She brings almost 20 years of experience in hotel development, marketing and project management in Europe, Middle East and Asia Pacific.

Morvan relocated to Singapore in 2012 to drive the development efforts across Asia Pacific in the luxury and premium segments, leading up to her latest role as vice president development luxury hotels Asia Pacific, which saw her driving the relationship on some notable projects including Fairmont Maldives Sirru Fen Fushi, Raffles at Galaxy Macau, Sofitel Ambassador Seoul Hotel & Serviced Residences, SO Kuala Lumpur Hotel & Residences and Sofitel Singapore City Center.

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Morvan had spent eight years in the Middle East previously, where she had the opportunity to explore and build strong relationships with key owners, and contributed greatly to the development of the group through the signing and opening of projects across various segments including landmark properties such as the Sofitel Dubai Downtown and Alwadi Hotel Doha – MGallery to name a few.

In her new role, she aims to maintain the momentum in signings by targeting development across all segments, but notably accelerating development levers of Accor such as all-inclusive, lifestyle, collection brands, branded residences and extended stay.

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