MENA hotel rate jump insufficient

MENA hotel rate jump insufficient

Middle East, Oman, Muscat, Mutrah, elevated view along the Corniche, latticed houses and Mutrah Mosque

According to one of Hotstats‘ latest reports, the almost double-digit uptick in average room rates, year-over-year profit per room at Middle Eastern and North African hotels dropped in May by GOPPAR 2.4% even though average room rates rose 9.7% to $183.70, a high for the year.

The rise in ARR came at the expense of occupancy, which dropped 6 percentage points YOY. The decline appears to be an unwanted trend and not an isolated event. On a month-on-month basis, room occupancy fell by almost 24 percentage points to 54.1% constituting a stark contrast from the punchy top-line performance in April.

RevPAR in the month was down 1.2% YOY to $99.31. The drop in RevPAR was exacerbated by a hit to ancillary revenues, with YOY declines recorded in the F&B (down 2.2%) and Leisure (down 6.6%) departments, on a per-available-room basis.

The movement across all revenue centers contributed to a ninth consecutive month of TRevPAR decline for MENA hotels falling by 2.3% to $176.22. It was also a ninth consecutive month of GOPPAR decline, which was not helped by a 0.1% increase in payroll costs, which grew to $56.00 on a per-available-room basis. As a result of the movement in revenue and costs, profit conversion fell to 30.5% of total revenue in the month.

Profit & Loss Key Performance Indicators – Middle East & North Africa (in USD)

KPI May 2019 v. May 2018
RevPAR -1.2% to $99.31
TRevPAR -2.3% to $176.22
Payroll +0.1% to $56.00
GOPPAR -2.4% to $53.66

“As the region enters the stifling summer period, a margin of decline between April and May is common, but this year it has been particularly pronounced. Hopefully, this is the bottom and hoteliers can get back to business as usual,” said Michael Grove, Director of Hotel Intelligence, EMEA, HotStats.

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Hotels in Muscat had a particularly rough go of it in May, indicative of a massive 547% YOY decline in profit per room, which fell to -$18.49. Whilst it is not uncommon for hotels in the capital of Oman to make a loss through much of the summer as volume levels drop due to the intense heat, room occupancy was recorded at just 33.8% in May, the lowest level in recent years.

The 13.1-percentage-point YOY drop in room occupancy contributed to a 32.6% decline in RevPAR for the month to $51.42, as well as a 19.7% YOY decrease in ancillary revenues to $71.67. And whilst Muscat hoteliers were able to react quickly to the top-line decline and make a 15.4% saving in payroll on a per-available-room basis, it was not enough to prevent profit levels from plummeting.

Profit & Loss Key Performance Indicators – Muscat (in USD)

KPI May 2019 v. May 2018
RevPAR -32.6% to $51.42
TRevPAR -25.7% to $123.09
Payroll -15.4% to $78.34
GOPPAR -547.7% to -$18.49

Cairo, for the first time since the start of the year, suffered declines in May as well. GOPPAR cratered by 56.4% YOY to $17.17. This was the lowest level of GOPPAR recorded in the Egyptian capital since June 2016.

Both occupancy and rates dropped, 16.7-percentage points (40.6%) and 7.1% ($80.11), respectively. Growth in ancillary revenues did little to offset the 34.2% decline in RevPAR and, as a result, TRevPAR fell by 24.5% to $64.27.

Profit & Loss Key Performance Indicators – Cairo (in USD)

KPI May 2019 v. May 2018
RevPAR -34.2% to $32.50
TRevPAR -24.5% to $64.27
Payroll +14.2% to $18.19
GOPPAR -56.4% to $17.17

hotstats.com

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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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