The Arabian Travel Market’s (ATM) 2025 Travel Trends Report reveals that Middle East tourism is set to surge to USD 350 billion by 2030.
Saudi Arabia
Saudi Arabia is actively transforming its tourism sector through Vision 2030 by investing in heritage, entertainment and hospitality projects. Consequently, landmark developments like NEOM and the Red Sea Project attract luxury travelers and adventure seekers alike across the kingdom. Moreover, visa reforms and promotional campaigns are enhancing international arrivals, boosting Saudi Arabia’s global tourism profile considerably. At the same time, local tourism initiatives support domestic travel, fostering a balanced growth between international and homegrown visitors.
Qatar
Qatar is capitalizing on the FIFA World Cup 2022 momentum to promote culture, luxury and modern infrastructure investments. Additionally, expansion at Hamad International Airport is improving connectivity, positioning Qatar as a key transit and stopover hub globally. The country is also hosting art festivals and cultural events that bolster its reputation as a vibrant lifestyle tourism destination. Simultaneously, sustainable tourism efforts protect natural deserts and coastlines, appealing to eco-conscious travelers seeking unique experiences.
Turkey
Turkey’s rich cultural heritage, bustling cities and scenic coastlines make it one of the Middle East’s most diverse travel destinations. Significantly, Istanbul’s growth as a cultural and financial center is fueling tourism year-round, expanding both leisure and business travel markets. Likewise, destinations like Cappadocia and Antalya are attracting more visitors via digital marketing targeting European and Gulf travelers. Turkey is also leveraging its culinary scene and health tourism to diversify beyond traditional sightseeing and beach resort experiences.
Egypt
Egypt is focused on unlocking tourism potential by combining world-famous antiquities with new infrastructure and enhanced visitor experiences. For instance, the Grand Egyptian Museum and improved transport near Giza are redefining cultural tourism for global visitors.
Meanwhile, the Red Sea coast is growing rapidly as a luxury dive and beach destination designed with sustainability in mind. Furthermore, Egypt is encouraging domestic tourism and regional cooperation to stabilize tourism amid political and economic uncertainties.
Oman
Oman is celebrated for its authentic Arabian culture, pristine nature and well-preserved historic sites across cities and rural areas. Its tourism campaigns are highlighting adventure activities such as mountain trekking, desert safaris and marine exploration along the Arabian Sea. Moreover, the country is expanding mid-range hospitality to serve regional tourists and eco-travelers seeking immersive cultural experiences. Additionally, infrastructure upgrades in Muscat’s airport and cruise ports are enhancing accessibility and encouraging longer visitor stays.
Kuwait
Kuwait is emerging in the tourism sector by developing cultural infrastructure and increasing international business and arts events. Furthermore, the government is supporting the expansion of museums, culinary experiences and lifestyle hubs to raise Kuwait’s appeal to tourists. Simultaneously, airline partnerships are improving connectivity to attract GCC residents and travelers interested in cultural and niche tourism. Digital marketing efforts are also helping present Kuwait’s unique blend of heritage and modern life to a global audience.
United Arab Emirates
The UAE remains a dominant tourism player with futuristic cities, luxury shopping and global events that are sustaining its competitive advantage. Moreover, Dubai and Abu Dhabi continue diversifying through wellness tourism, cultural precincts and immersive entertainment experiences. At the same time, the UAE is leading sustainability efforts in tourism through smart city initiatives and green hotel certifications. Furthermore, expanded visa options and flight routes further establish the UAE as a vital hub for international travelers.
Jordan
Jordan continues to attract travelers with famous sites like Petra and Wadi Rum while expanding wellness and religious tourism sectors. Government partnerships are supporting hotel development and transportation improvements, making Jordan more accessible and affordable for visitors. Furthermore, eco-tourism trails and Bedouin-led cultural experiences are promoting community involvement while preserving authentic local heritage. Consequently, strategic marketing and digital outreach strengthen Jordan’s position as a top cultural and adventure tourism destination.
The Middle East
As Danielle Curtis, exhibition director ME at Arabian Travel Market, states: “The Middle East has become a global hub for business events, and the resulting spend will grow 1.5 times faster than the global average until 2030. What’s clear from this year’s findings is travel growth in the Middle East is incredibly strong. Travel spending is on track to exceed 2019 levels by an impressive 54 percent in 2025, with annual growth averaging more than 7 percent through 2030, ultimately reaching a projected USD 350 billion. Bold national visions, game-changing developments and enhanced connectivity are driving this momentum.”
Click here for the full report: here
