The opening of Royan Hotel Hagia Sophia Istanbul, a member of Radisson Individuals, introduces a fifth Radisson Hotel Group brand to Turkey and brings the Group’s portfolio across the country to over 40 hotels in operation and under development.
Royan Hotel Hagia Sophia Istanbul, a member of Radisson Individuals, features 49 standard and superior rooms and suites, as well as two restaurants.
Ramsay Rankoussi, vice president, development, Africa & Turkey at Radisson Hotel Group, said: “We are delighted to announce Radisson Hotel Group’s further expansion in Turkey with the signing and opening of our first Radisson Individuals hotel in the country. Our newest brand is aimed at individual hotels with strong service scores and existing hotel identities that wish to remain independent or may be considering over time transitioning to one of the Group’s core brands. The hotel will benefit from Radisson Hotel Group’s global network and capitalize on the Group’s strong presence in the country where we aim to reach over 50 hotels in operation and under development by 2023 but also to further cement our leadership in Istanbul. We thank our partners for their trust and support.”
In response to the need for independent hotel owners to gain further brand exposure and consumer confidence, Radisson Hotel Group launched last year the Radisson Individuals brand – a new conversion brand that offers independent hotels and local, regional chains the opportunity to be part of the global Radisson Hotel Group platform, benefit from the group’s international awareness and experience, whilst maintaining their own uniqueness and identity.
Joining Radisson Individuals is an ideal first step for individual hotels with strong service scores who wish to remain independent or may be considering transitioning to one of the group’s successful core brands, as well as offering a strong proposition for local hotel brands seeking to explore additional distribution channels and/or co-branding options.