Boutique Group, a hospitality company fully owned by the Public Investment Fund (PIF), has been launched.
The company aims to develop historical and cultural palaces into ultra-luxury boutique hotels. It also works toward enriching the luxury hospitality experience as well as reflecting values of heritage and modern-day Saudi Arabia.
Boutique Group supports PIF objectives to unlock promising sectors and diversify the economy, which will enhance the kingdom’s position regionally and internationally as a leading cultural tourism destination in line with Vision 2030.
Guests will enjoy an array of accommodation options between luxury villas and suites with dedicated butler services, in addition to experiencing high-end dining and private Spa facilities and suites.
The first phase of the project will focus on the development of three historic palaces in cooperation with the private sector, including Al Hamra Palace that will offer 77 keys including 33 luxury palace suites and 44 luxury villas in Jeddah.
Tuwaiq Palace will provide 96 keys, including 40 luxury palace suites and 56 luxury villas, while Red Palace will offer 71 keys, including 46 luxury suites and 25 luxury guest rooms. Both Tuwaiq and Red Palace are located in Riyadh.