Majid Al Futtaim Entertainment has inaugurated Snow Oman, reaffirming its commitment to delivering innovative experiences for guests across the region and marking another milestone in its investment strategy in the sultanate.
Strategically located in the Mall of Oman and covering a sprawling area of 14,830 square meters, Snow Oman is the largest indoor snow park in the MENA region and the first and only indoor snow destination in the Sultanate. The destination features more than 20 family-friendly rides and attractions. Storytelling is integrated into the experience, which has a “desert blizzard” theme and resembles an imaginary world where Oman’s cityscapes and sand dunes are covered in real snow while still reflecting the local culture and heritage.
“We are proud to welcome the newest addition to our ever-expanding portfolio, Snow Oman. Entertainment plays an important role in the growth of the local economies, and the opening of Snow Oman marks another major milestone in our investment strategy in the Sultanate, as well as demonstrating our ongoing commitment to deliver innovative experiences for guests across the region,” said Ignace Lahoud, CEO of Majid Al Futtaim Entertainment.
By bringing actual snow to the desert and establishing Ski Dubai, the first indoor ski resort in the Middle East, Majid Al Futtaim achieved the seemingly impossible. A little more than 10 years later, it has widened its scope with the debut of Ski Egypt, an innovative draw for the African continent. In 2022, Ski Dubai and Ski Egypt finished first and third respectively in the “World’s Best Indoor Ski Resort” category at the prestigious World Ski Awards, a global program that honors success in ski tourism.