Rony Abou Saab brings Sandwich W Noss to the Saudi food scene

Rony Abou Saab brings Sandwich W Noss to the Saudi food scene

After a vigorous launch campaign, Sandwich W Noss has opened its doors in Riyadh.

The popular Lebanese concept has been bringing joy to foodies since 2015 by offering mouthwatering sandwiches that are just right. Indeed, the concept was built around the common issue of portion size, providing customers with a perfect amount: a sandwich and a half.

Since its inception, Sandwich W Noss has taken the Lebanese market by storm, with its innovative menu, smart marketing and unique selling point.

In November 2021, a franchise contract was signed between the concept’s founders, Rony Abou Saab and Abdullah Hamad Alwetaid, and the Lebanese Quick Service restaurant, enabling Sandwich W Noss to enter the Saudi market.

Abou Saab said: “We’ve always considered Saudi Arabia as the most strategic market in the Middle East, which is why we signed a franchising deal for three outlets in Riyadh within the next three months, with exciting plans to open five additional locations within the next two years”.

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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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