Bidfood Oman appointed an exclusive foodservice distributor for S. Pellegrino and Acqua Panna products in Oman

August 18,2022 0 Rita Ghantous

Bidfood Middle East, a leading multi-channel foodservice provider of international food and beverage brands and part of the Bidcorp Group, has secured a sole distributorship agreement to supply Nestlé’s S.Pellegrino and Acqua Panna water products to the foodservice channel in Oman. The agreement will enable both companies to further grow their distribution and partnership with premium operators in the foodservice sector.

Commenting on the success, Hisham Al Jamil, Bidfood Middle East CEO, said: “We are proud of the long-term relationship we have developed with Nestlé Waters and extremely delighted to further expand our services for Nestlé’s S. Pellegrino and Acqua Panna products to Oman, following the success of the United Arab Emirates and Saudi Arabia. Both brands have earned a strong reputation worldwide as fine dining waters and are widely appreciated by the leading figures of the culinary scene in the region”.

Andrea Jacomelli, area manager MEA, added: “Over the past decades, Sanpellegrino Group has experienced incredible success in the Middle East. A decisive contributor to this accomplishment has been the long-term partnership between Sanpellegrino and Bidfood Middle East. Expanding the geographical scope to Oman will enable Bidfood Oman to leverage its expertise and help us bring our amazing brands to the Sultanate of Oman with its Hospitality sector in focus.”

S.Pellegrino, Acqua Panna, and Sanpellegrino Sparkling Fruit Beverages are international trademarks of Sanpellegrino S.p.A. which is based in Milan, Italy. Distributed in over 130 countries through branches and distributors in all five continents, these products represent quality excellence by virtue of their origins and perfectly interpret Italian style worldwide as a synthesis of pleasure, health, and well-being. As a major Italian producer of mineral water, Nestlé Water’s Sanpellegrino S.p.A has always been committed to enhancing this primary good for the planet and working responsibly and passionately to ensure that this resource has a secure future.

Bidfood Middle East continues to invest in its growth and aggressively expand to other geographies through strategic distribution partnerships with the biggest names in the global F&B, bakery and dairy industries.

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About author

Rita Ghantous

Publication Executive

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.