Founded in 1863, Martini is an Italian brand known globally for its timeless legacy of excellent craftsmanship and expertise in vermouth. Pioneers in the art of blending, with the highest quality ingredients and botanicals, the Martini beverage masters brought their breadth of knowledge to offer high-quality non-alcoholic beverage options, introducing the region to Martini 0.0. Designed to challenge the perceptions of non-alcoholic beverages, Martini 0.0 offers a wide range of choices and tastes without compromise.
Demand for greater product and flavor choices in the non-alcoholic sector, particularly by younger consumers, prompted the launch of Martini 0.0, which caters to those seeking an elevated drink experience. This point was emphasized by Thabang Mkatini, category director Martini for Asia, Middle East and Africa, who says: “Based on studies by IWSR, we notice a positive global performance trend on no-alcohol market share, with these non-alcoholic beverages perceived as more modern and innovative. The main barriers in the category have been lack of choice, quality, availability, and access that limits in share growth. In the region, we have seen a rise in the premium non-alcoholic category, with more discerning consumers demanding beverages that meet their high standards and diverse flavor profiles. Martini 0.0 is the embodiment of luxury, style and an aperitivo lifestyle.”
Using the finest grapes from northern Italy, combined with well-honed skills and decades of expertise, Martini 0.0 is an all-natural, alcohol-free sparkling beverage. Two products are available:
Martini Dolce 0.0 – light, sweet, and fruity with hints of apple and pear
Martini Rosé 0.0 – fresh and fruity, with delicious notes of rose, raspberry and wild strawberry